Alafﬁa’s success is not simply measured by proﬁt. Their success is measured by empowerment. Empowerment Projects are Alaffia’s mission in action, funded by the sales of Alafﬁa products. Alaffia invests in communities to ensure African resources empower African communities. Their goal is to alleviate poverty and encourage gender equality.
Alaffia believe our bodies, emotions, and environment are interconnected, and when they are in balance, holistic beauty is achieved. This leads to the peaceful coexistence of all life. Alaffia evaluates how each ingredient interacts with the product, the person using it, and the environment it comes from.